Hallmark Movies & Mysteries will be the home to Mahogany, the first of several new content initiatives and brand extensions tapping into the rich 100+ year legacy of the Hallmark brand. Mahogany, which is rooted in the iconic Hallmark greeting card line of the same name, will expand Crown Media’s content offerings with powerful storytelling that exemplifies Hallmark’s core ethos – family, community, human connection, positivity, and the transformational power of love – through the unique lens of Black culture.